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Business Leadership

6 Ways Blogging Leaders are Better

Blogging leaders are better educators, better culture creators, better hirers, more in touch, more professional, and more adaptive.

I wrote about why counselors should blog a bit over a year ago. I thought I might update that old post and apply it to a broader group of people: Blogging Leaders. Or, at least, leaders who aspire to be bloggers.

Blogging leaders are better educators, better culture creators, better hirers, more in touch, more professional, and more adaptive. @DanielTStephens

If I were saying that communication enhances leadership, no one would argue with me. Some might object to the claim that blogging enhances leadership. But blogging is just one form of communication. It is a form of communication with a few advantages over other forms of communication.

One leader that I follow is a blogger named Tim Challies. Speaking to Christian leaders and bloggers, he recently said this:

I believe we are living in a golden age of writing, where any Christian with a heart for the Lord and the Lord’s people can have a voice of edification and encouragement. – A Call for Plodding Bloggers

Here are some of the advantages.

Bonus: To help you put this into action, I’ve created a FREE worksheet to help you get started. Click here to get it

1. Blogging Leaders Educate Their Team Members

Only dictators fear educated followers. Leaders should be ecstatic when their team members know what to expect.

Blogging serves a training function. You create a post once, but get to use it every time you train a new team member. It saves a ton of time.

What if you could automate your orientation process? What if you could give your team members on demand access to it, AND have it serve a marketing function for you? Jay Baer’s book Youtility is an argument for this type of marketing based on just this point. That book is a must read, but if you’re not convinced, here’s a 5-minute summary to whet your appetite.

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If you are providing Youtility, can you lower the “first-day anxiety” of a new team member? Would you spend less time on orientation and be able to get to work faster?

2. Blogging Leaders Get a Head Start on Esprit De Corps

If you have never heard of “Esprit De Corps” before, it means “Spirit of the Body.” It’s like a grown-up version of school spirit. It’s company loyalty. If you are trying to lead a culture shift in your company, this is critical.

You cannot be part of every conversation (that would be nosy). But you have an opportunity to influence every conversation by blogging. Blogging is just consistent, quality content that helps your team to do better at their jobs.

Guess what the most important skill is for building Esprit De Corps: empathy. Guess what the most important skill is for effective blogging: empathy.

Demian Farnworth, Copyblogger Media’s Chief Copywriter, uses a tool called an empathy map. The tool puts Demian a similar frame of mind to the audience he is writing for. The bonus worksheet that I have provided will help you to do the same thing.

3. Blogging Leaders Get Better Team Members

This is the combined effect of 1 and 2. Because you educate your team members by blogging, you have Esprit De Corps from day one. Because you take care of your team and train them well, they refer more qualified people when you are hiring.

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Hiring this way is better for you because you’re more likely to enjoy working with the new team member. It’s better for the new team member because they’re getting the type of leadership they need. It’s better for your customers because they get better customer service. You’re happier, your team is happier, and your customers are happier.

4. Blogging Leaders Have More Team Contact

You cannot be part of every conversation within your team. But you have the opportunity to influence every conversation. When a team member is struggling with a specific problem, you can refer them to posts you have written. You can set things up internally so that some blog posts get re-read occasionally.

You can use the same sequence that you used for initial training for ongoing training. This is often well received because it is coming from someone familiar to your team.

Content marketers like Jay Baer call this a “shotgun” approach. He’s talking specifically about reaching your team members with more digital touch points. But the same principle applies to how much more effectively we can train and take care of our team this way.

5. Blogging Leaders Contribute to their Profession

Blogging for leadership does not need to be limited to an internal newsletter. Do it publicly. Dave Ramsey’s internal leadership training eventually became EntreLeadership.

What started out as a way for Dave to lead his team eventually became a product that he sold. Let’s say you run a group counseling practice, publicize or sell your training materials. Maybe you run an adult family home, publicize or sell your training materials.

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Sure, you might help a local competitor rise to your level of service. But if you have a collaborative mindset instead of a competitive mindset, this is a GREAT thing. A rising tide raises all ships. Likewise, training your team in public contributes to your profession.

6. Blogging Leaders are Ethically Adaptive

This point is the combined effect of 1 through 5. If you blog, you will adapt more quickly to new ethical challenges in your field. The process of blogging is not easy. It requires research. It requires careful thought. That makes you more prepared than your non-blogging peers to face ethical challenges.

Blogging forces you to step away from “playing fireman” as a leader. It forces you to make time to work on your business rather than in it. It forces you to think broadly about what is going on in your field. It does not allow you to limit yourself to the day to day operations of your tiny market share.

Of course, that’s just my opinion.

If you have a different opinion, please comment below. I love a good discussion.

Bonus: To help you put this into action, I’ve created a FREE worksheet to help you get started. Click here to get it

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By Dan

Founder, Executive Director, Mental Health Counselor at Restored Life Counseling